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Direct Mail Marketing Consulting
Direct mail marketing consulting is what we do. Direct mail marketing is a science. It is the culmination of planning how many leads you want based on your sales conversation ratio. We understand the...
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Direct Mail Starts the Relationship Building Process
Direct Mail Starts the Relationship Building Process You can have the best product in the world; however, if you don’t build a relationship with the person you are trying to sell that product or...
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Direct Mail Tells and Sells Simultaneously
Direct mail marketing has the ability to tell and sell simultaneously. Telling isn’t selling……or is it? One of the older sayings in the sales game is “Telling isn’t Selling”. This means that if you’re...
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Direct Mail Lives to Attract More Customers Another Day
Direct Mail is NOT Dead All businesses want more for their advertising dollar and more sales people cry “we need more leads”. How can both of these “wants” be combined? Direct mail marketing is the...
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Direct Mail Marketing and 8 Year-Old Children Find Commonality in Persistence
Direct Mail Marketing 101 starts with philosophies grounded in the behaviors of an 8 year-old child. Those of you who are parents are familiar with the relentless persistence that a child has in...
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Direct Mail Marketing is an Invitation to Create Exceptional Customer...
Direct Mail Marketing is Like an Invitation to Do Business With You Direct mail marketing is like sending an invitation to your prospects to engage in conversation with you. Either the prospect...
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Direct Mail Marketing Builds Trust
The Holy Grail in business relationships (or any relationships for that matter) is trust. It’s also the hardest thing to earn and develop and the easiest to lose if not cultivated over time. It...
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Quick Tips for Direct Mail Marketing
Direct mail marketing is a science. Everyone cannot be great at everything so we recommend that you go to a specialist. You don’t go to the car wash to get an oil change or the vet to get a tooth...
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Top 5 Mistakes Direct Mail Marketers Make
Direct mail marketing is a science. I have said it before and you will hear me say it again. Much like baking a cake, there is a recipe for success. Knowing what to do or specifically not do will...
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Direct Marketing VS Advertising
I was talking to a good friend of mine the other day that has been in the advertising business since the Stone Age (I hope he doesn’t read this…). We were discussing differences between direct...
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